What’s a business without Digital Marketing ?
Digital marketing has become the primary way for businesses of all shapes and sizes to gain new customers and keep your current audience engaged. From freelancers, carpet fitters to tech startups, everyone is embracing the new way to do it. In order to get your business ahead, you need to have some basic know-how to build upon.
So what is it? Digital marketing is essentially the art of marketing your business online in order to engage and connect with your current audience, keeping them coming back to buy from you over your competitors and also reach new potential audiences. With that in mind Mayconcept solutions have put together a short guide and some helpful digital marketing tips for you on how to get started with it.
Search engine optimization is all about using the correct keywords to match what people may be searching for in search engines. With a bit of work you can write content or tailor parts of your website to include these keywords and rank higher on search page results. This is a great way to reach new customers as there will be hundreds or even thousands of people online each day searching for a similar product or service to what you sell, but first you need to start to understand the terms they are using when they enter a search query.
Even the most mundane of household brands are starting to create their own content, so you should be too! Content can be put out in various contexts but often involves blogging, videos or images across social media or your own company’s blog. This is a fantastic way to build a community around your product and show that you have a unique brand and personality. The desired result of content is that it’s shared, meaning your existing customers can start to share content with people who don’t yet know about you and bring you new potential customers.
3. Email marketing
Email marketing still dominates as having the best conversion rates for turning leads into sales. Email is a much more personal way of communicating with customers, and for that reason if done right can be very effective. The main challenge with email marketing is getting people to sign up to your mailing list in the first place. Competitions are a great way to entice new customers, as is what’s called a ‘lead magnet’; something of value that you give away for free in return for the prospect’s email address.
Facebook, Pinterest, Twitter and now even Instagram have all recently enabled advertising to their users. Hand down this beats the old traditional marketing methods as you can narrow down the audience you wish to advertise to tremendously, meaning you reach those most likely to engage with your product. They also have built in analytics tools that can help you to see which versions of your ads work best and which have the best click through or conversion rates. It’s also pretty affordable, which is a plus for any new business.
So now you have a basic understanding of the main elements of digital marketing it’s all about building your knowledge and trying out your first digital marketing campaign. It’s possible to start very small and keep within an affordable budget – music to the ears of any new business !!!.
Brought to you by:
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- Digital Marketing: What It Is & Why You Need It
- How To Promote Your Website Online (MayConcept Solutions)