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Video Marketing: The Growth Of Video

26 Sep
video marketing in Nigeria

A picture they say is worth a thousand words. Great.
What would a video then be worth?? The Future.

What is Video Marketing?

According to Wikipedia,

Video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.

Video Marketing in Nigeria
Benefits of Video Marketing
1. Video is one of the best ways to build trust for your brand. Imagine yourself seeing a demonstration about a product, employees in action, technologies being deployed etc. All these build credibility for your brand.
2.  Your customers are more likely to remember your products and services if they have seen your video.

3.  Videos don’t necessarily require a huge budget. With smartphones and online software, you can create a simple video content for your business.

4.  Videos give your business platform a better SEO. Virality of videos results in quality backlinks which drives traffic to your site. You’re 53 times more likely show up first on Google if you have a video embedded on your website

5.  Video provides great return on investment {as high as 75%}

6.  Emails With Videos results in over 65% conversions
7.  Video marketing creates stronger customer engagement and retention. Customers are quick to take the required action you want them to take.


Video is a very powerful way to communicate your brands’ message to your audience.

Think I’m Over exaggerating? Take a look at the following statistics

Video marketing in Nigeria

* 85% of Businesses now have internal staff and resources to produce videos In-house

* After watching a video, customers are 64-85% more likely to make a purchase.

*Four times as many customers would prefer to watch a product video than reading a product description.

* In 2017, video content has accounted for an estimated 65% of all online traffic
* Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle)

* 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot)

* 45% of people watch more than an hour of Facebook or YouTube videos a week.

* 92 percent of mobile video viewers share videos with others.
* Marketers who use video grow revenue 49% faster than non-video users.
* Video on a landing page can increase conversions by 80% or more.
* The average user spends 88% more time on a website with video.

These statistics and Facts shows that video is playing a huge role in business growth.

The time, personnel and resources you spend educating a customer or prospect can be made better by a video presentation of your products or services. The video remains relevant for a very long time and has the capacity to reach a global audience. Video is one of the most versatile and profitable digital marketing tools

Here are the Four Common Types Of Videos
i. Explainers
ii. How-Tos
iii. Testimonials
iv. Product Demos


Where Can you add videos

* Landing Pages
* Social Media Platforms
* Emails
* Websites/Blogs


This is the time to add videos to your content mix to boost your business growth on social media and search engines.

Need Video marketing for your Business or services, you can contact us NOW and we’ll deliver a befitting video to suit your business needs


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