THE BEST WAY TO USE EMAIL MARKETING
Most people have challenges sending email. Here are some guild lines for you to follow while sending emails, bulk or single.
No email campaign was ever built without getting permission to get started, so first we’ll need to focus on building a sizable email list.
There are many ways you can do this of course. Some prefer to give something away for free while others simply offer a newsletter or product updates. It’s important to have a clear purpose when asking for an address. This is where a strong call to action comes into play, and copy writing is super important.
Consolidating Your Names:
This step is all about gathering names and getting them into an easily accessible, centralized location. Can you really have all your names in one place? Yes, you can, and it’s not hard!
There are a few ways that you can consolidate your names into one place. To make it as simple as possible.
If you’re lucky enough to have your names already entered into Microsoft Excel, Microsoft Outlook, or other software program, you can minimize the tedious task of data entry by exporting your contact information about these programs and importing it into these programs.
Build Your List of Email Addresses:
Building your own list of current customers, past customers, and prospects (versus buying names and addresses) is the best way to start an effective e-mail marketing list.
You now have your existing names in a database. But up until now, you haven’t had much need for email addresses, so chances are that you have a big blank in the email address field for many of your customers.
What you want to do now is fill in those empty fields, in addition to adding new names and email addresses.
Here are some ideas to get you started:
Use your website, storefront, front desk, and every phone call as an opportunity to gather permission to email your customers.
Develop Your Email Campaign With good content:
It’s important to decide on content and frequency.
There’s a delicate balance between too much and not enough email marketing in order to maintain and build long-lasting relationships. Combining a variety of content at different intervals is acceptable to most customers who have opted in to your email list.
You don’t want every email that you send to be a promotional email. You want a blend of editorial and promotional communication that will help you build a long-lasting relationship with your loyal customers.
Choose Your Recipients and send your email:
This is where you’ll choose which customers or groups of customers are selected to receive this particular email. you can choose to send your message to specific groups or individuals who have opted to receive email from you.
Similar program then will merge in personalized information for each customer into an email and place the
Drafts folder where you can review them to ensure everything looks good.Then you’re ready to send away. Be sure to read the next section before you press
“Send” to make sure your timing is just right. Timing of the email is important.
Most only have a life of three days.So it is better to make sure that your schedule id between three days and you must also have a sending schedule and format to ensure effective email marketing.
Brought to you by:
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