Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programme usually center on efforts to create content that attracts attention and encourage readers to share it across their social networks.
Social media marketing allows all consumers to express and share an opinion or ideas somewhere along the business path to market.
Social media marketing has become increasingly important to gain consumer interest which can eventually be translated in buying behavior.
For many businesses, using social media to market their brand has been a challenge. In recent years, the public has not only grown savvy to established marketing techniques employed by companies, but has also almost become immune to these tactics. Ads, leaflets, direct mail and email just don’t have the same impact as they used to have. With this awareness increasing amongst target audiences, companies have to come up with new ways to make an impression and differentiate themselves from the competition.
One thing’s for sure: by using social media, brands have the chance to create a strong media presence by interacting with customers online. Social tools can also help to strengthen brand perception by communicating core values to a wider audience. This, in turn, opens up the opportunity to start conversations, grow business partnerships and expand the online community to win new followers and potential customers.
One major reason for the use of social media in marketing it is a communication tools that makes the companies accessible to those interested in their products and make them visible to those who have no knowledge of their products.
Companies thereby use social media to create an awareness to get through their target audience. Today, one of the most characteristic traits of both social media, and its users, is its fast-moving nature. Organizations today know that its no longer enough to tweet every so often or update their Facebook page with their latest press release. The audience consistently craves news and innovation.
Companies thereby use social media to create an awareness to get through their target audience, Improved Audience insight, Improved customers Services , Increase Traffic an saves money.