Social Media Marketing is the process of gaining website traffic or attention through social media site such like Facebook, twitter, LinkedIn, Instagram and YouTube e.t.c. Social media marketing programs usually create content that attracts attention and encourages readers to share it with their social networks.
A good message spreads from user to user and presumably resonates because it appears to come from a trusted source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
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