What are Keywords?
Keywords are ideas, phrases, and topics that define what your content is about. For every concept, product or service, there are keywords attached to your brand. This brings us to the types of keywords we have. It can be Long Tail or short tailed.
What are Long Tail Keywords?
These are keyword phrases made up of 3-5 words. They tend to have less traffic because they’re not as popular as better-known “head” terms.
Examples of Long tail Keywords are
- Social media marketing for beginners
- Internet business for entrepreneurs
- Instagram marketing in Nigeria
Short Tail Keywords
“Head” terms, or “short tail” terms, refer to more commonly used words, for example, “running shoes.” These usually tend to be around two words. Because people will likely search those terms more often than “long tail keywords,” they bring in more traffic and are therefore more desirable. “Long tail” keywords on the other hand, are less popular but are more targeted to specific searches and come with less competition.
The difference between these two kinds of keywords is easy to understand. Short tail keywords basically have one to three words in a keyword phrase. In the example, the phrase “Digital Marketing” is a short tail keyword. On the other hand, long tail keywords, example “Digital Marketing in Nigeria” have three or more words.
Before developing content for any use, you’ve got to do your keyword research and come up with these keywords. The keywords serve the purpose of helping in your SEO efforts by enhancing the reach and offering your customers with answers to the queries, they may have. For example, if your Keyword is “Digital Marketing” you can create content around the popular questions people ask about digital marketing. for Example
i) What is digital marketing?
ii) Where can I find a digital marketing agency
iii) Vacancy in a Digital marketing agency
iv) How can I be a digital marketing consultant?
Answering these popular questions can help boost your SEO rankings on search engines and also put you up as an expert in your field
Whether Long or short tails, many people believe finding keywords could be cumbersome. These tools listed below have helped a great deal in finding related keywords which we use for our content strategy.
3. Google Keyword Tool
Check them out and see which works best for you.
With some of these great tools, you can also export the keywords to your device and get back to them later.
Note: Some extended features of these keyword tools might expect you to register or subscribe.